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"A lot of people think this only happens to dumb people, and they can tell if they're talking to a bot," says Steve Baker, a lead investigator for the Federal Trade Commission tells me. The people running these scams are professionals, they do this for a living."The scam starts with creating a chat bot, which is easier than you'd think. The Artificial Linguistic Internet Computer Entity, or ALICE, which generates scripts for chatterbots, has been around for decades.These programs can be modified for any purpose, though designing a believable online dating companion can take considerable time and effort — perhaps too much for some of the troops at Ashley Madison."I don't know if I can disclose this," Conru says, "but recently, I had a guy do a search to see, like, White House.gov, and we found that there are lots of .govs, and a lot of "The company incentivizes members to prove they're who they say they are by sending in copies of their drivers licenses in return for a "verified" button on their profiles (similar to the little blue checks on Twitter accounts).The fact that men outnumber women on the site's heterosexual platform ten-to-one is just life, they figure, and the women on the site are seemingly active enough to keep the guys onboard.
The company suffered a massive hack that exposed the profiles of an estimated 3.5 million members — which generated international headlines by revealing high-profile kink-seekers on Capitol Hill, in Hollywood and higher education.
(Both sides agreed to drop the suits early last year.) Despite the controversy, the company subsequently attempted to streamline its bot-creation process.
Internal documents leaked during the Ashley Madison hack detail how, according to a 2013 email from managing director Keith Lalonde to then-CEO Noel Biderman, the company improved sex machine production for "building Angels enmass [sic]." This was done, Lalonde wrote, because the staff was getting "writers block when making them one at a time and were not being creative enough." (Reps for Ashley Madison did not return requests for comment).
In 2012, Doriana Silva, a former Ashley Madison employee in Toronto, sued Avid Life Media for million complaining that she suffered from repetitive strain injury while creating over 1,000 sexbots — known within the company as "Ashley's Angels" — for the site.
The company countersued Silva, alleging that she absconded with confidential "work product and training materials," and posted pictures of her on a jet ski to suggest she wasn't so injured after all.
Bloggers poured over the data, estimating that of the 5.5 million female profiles on the site, as few as 12,000 were real women — allegations that Ashley Madison denied. Bots are infiltrating just about every dating service.